Built for local drivers. Designed for modern passengers.

For decades, local taxi and private-hire firms have built relationships in their communities — the school runs, the airport regulars, the late-night pick-ups, the business accounts. Modern ride-hailing apps changed what passengers expect: easy booking, live tracking, automated updates. Too often, that came at the cost of the independent business, with drivers reduced to a logo and firms cut out of the relationship entirely.

PHAT takes a different view. Technology should make local taxi and private-hire businesses stronger, not replace them. Passengers get the modern booking, tracking and communication they expect — and they keep the ability to choose the people and businesses they already know and trust.

For drivers and operators, PHAT is more than dispatch software. For £50 a week you get the technology to run your business, keep your own brand, gain customer opportunities through the PHAT marketplace, connect with other operators through the PHAT Driver Network, and access operational support when something goes wrong. Your customers stay your customers.